Notes on AI commerce readiness, product schema, and Shopify visibility.
25 June 2026 · 7 min read
Most merchants assume Shopify handles their AI readiness. It doesn't. Across four cohorts, structured attributes failed universally — and agentic commerce has no tolerance for that gap.
24 June 2026 · 10 min read
A working map of the AI-readiness tools your clients are asking about — the installed scanners, the free checkers, the independent auditors — sorted by the two questions that matter for an agency.
22 June 2026 · 4 min read
We scanned 8 DTC food and supplement brands to measure AI commerce readiness. Every brand failed on structured attributes. Here's what the data shows.
18 June 2026 · 8 min read
AI shopping assistants don't just read product pages — they check structured data eligibility first. Here's what that means for Shopify agencies and how to audit a catalogue for AI commerce readiness.
16 June 2026 · 6 min read
Q+A scored 82. Made by Mitchell scored 43. Across 1,588 products with proper schema, the number exposing structured attributes was zero.
10 June 2026 · 7 min read
Across 23,317 product pages on 13 Shopify fashion stores, 97% didn't expose material as a structured attribute — even though the data was on the page. Here's why, and how to fix it.
29 May 2026 · 4 min read
Chrome added an Agentic Browsing category to Lighthouse, on by default. We ran it on homepages and product pages of six DTC brands — scores were identical. Why that's the whole problem for ecommerce.
28 May 2026 · 4 min read
We ran eight well-known Shopify brands through Product Rank to test whether AI agents can actually read their product pages. The scores ranged from 85 to 42.
27 May 2026 · 2 min read
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